Jimmy Jimeno is a store manager for Opening Ceremony, and Joey Jimeno is a freelance writer, and head barista and back of house at Rose Bakery at Dover Street Market New York. The brothers were born in Baguio, Philippines, and have lived together and separately in Northern Virginia, Berlin, San Francisco, Toronto, London, and New York—a background that has refined the two as creatives, and strengthened their bond as brothers. “Moving quite frequently growing up was one heartbreak after the next, at least initially,” says Jimmy. “One way I coped with the trauma was developing a sense of humor.” Joey, on the other hand, tends to think that everything he affords is based on his romantic longing to construct a notion of ‘home.’ I used to follow the brothers many years ago when they would post their outfits on the forum Superfuture, and had always been fascinated with the way they conveyed new ideas through their style. It was a different time then, with the volume of user-generated fashion media being only a fraction of the size it is now; it may have been elitist, and a little scary, but it was a creative hotbox for the people who were in it. “The way you deal with fashion elitism,” Jimmy says, “is giving ZERO fucks…because there are far more important things to worry about than WDYWT and brand synergy.” Like many of us kids of the early fashion Internet, the Jimeno brothers have matured in style, and have gone on to do things that hold influence in the world, but what keeps me looking to them for inspiration is that they’re two brothers who are very close, with one really cool hobby.
Jimmy Jimeno in an Agnes B floral shirt, RRL jeans, and Doc Martens 50th anniversary shoes; Joey Jimeno in an Epaulet x Liberty shirt and Taylor Stitch trousers
Jimmy in a Raf Simons sweater, Lift Label jersey, Number (N)ine jeans, and Tim Hamilton Boots; Joey in a Uniqlo turtleneck, Sunny Sports Clothing chore coat, APC New Standard Jeans, and Comme des Garçons x Dr. Martens shoes
Jimmy in an old Supreme NY fitted cap, custom marble dye Champion sweatshirt, RRL Jeans, and Nike Airmax 2003′s; Joey in a Kenzo bucket hat, Opening Ceremony oxford shirt, Junya Watanabe Man blazer, Patrik Ervell jeans, and Steven Alan derbies
Joey in an Interwoven scarf, Rising Sun and Co. Jacket, Brooklyn Denim Co. chinos, Comme des Garçons x Dr. Martens shoes; Jimmy in a vintage YSL denim jacket, Engineered Garments shirt, RRL jeans, and Dr. Martens shoes
Jimmy in a vintage Christian Dior robe and custom Opening Ceremony soccer shorts; Joey in a Pigalle jumpsuit and J. Crew sneakers
The Dandy Project: What inspires you today? Jimmy: Too many thangs! Lately though? Definitely my friends and my Playstation 4.
Art Direction Assistant Michael Dodd